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    <loc>https://www.newnormalcollective.com/welcome</loc>
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    <lastmod>2021-01-27</lastmod>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome</image:title>
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      <image:title>Welcome</image:title>
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    <image:image>
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      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa293b3ec212d3b14c6f792/1520604091575/NNCo+Logo+with+words+banner-02.png</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa926e80d9297e66d0ad6f3/1521035118505/charitybuttongreen-02.png</image:loc>
      <image:title>Welcome - Charities</image:title>
      <image:caption>Experts in delivering social impact, looking to start selling mission-led products and services to DIVERSIFY REVENUE</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa92719f9619a45706f1690/1521035133550/socialenterprisebuttongreen-01.png</image:loc>
      <image:title>Welcome - Social Enterprises</image:title>
      <image:caption>Trail-blazers who have done the hard work in combining financial and social sustainability, but need help in SCALING UP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa9269071c10b9167456298/1521034901137/whoweworkwith-12.png</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa926cee2c4839970198380/1521035107730/businessbuttongreen-03.png</image:loc>
      <image:title>Welcome - Businesses</image:title>
      <image:caption>Commercial, scaled organisations with a healthy bottom-line, ready to deeply embed SOCIAL PURPOSE</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa92747e2c48399701997e8/1611743487835/clientsbannerwhitebg-01.png</image:loc>
      <image:title>Welcome</image:title>
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      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa9290053450ad3ccbfe7b4/1521035525916/whyweexist.png</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
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      <image:title>Welcome</image:title>
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    <image:image>
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      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa28c43c830253c38ec6af5/1520602187262/</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa28d6fe4966bb3ff810a04/1520602482793/</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5a9fe3b253450a19d22a2044/1520427959853/ourhinking-10.png</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa2943e652dea807400cd6a/1520604226881/</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa9089fe4966b2fc5a28621/1521027344611/IMG_0569+2+copy.jpg</image:loc>
      <image:title>Welcome</image:title>
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  </url>
  <url>
    <loc>https://www.newnormalcollective.com/its-what-people-want</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-02</lastmod>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/we-cant-do-it-alone</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-02</lastmod>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/we-need-to-start-with-the-commercials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-02</lastmod>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/we-need-to-start-with-the-commercials/2018/3/2/new-normal-co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-03-02</lastmod>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/partnership-models</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-20</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa5868ec212de9ab37dce8/1521113197877/partnershipsiconbanner-07.png</image:loc>
      <image:title>Mission-Aligned Partnerships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa2971d24a694a064a116ab/1520604962392/WaterAid-Logo.jpg</image:loc>
      <image:title>Mission-Aligned Partnerships - WaterAid</image:title>
      <image:caption>Developing a social enterprise strategy for the global charity to discover opportunities for partnering with WASH enterprises, share revenue and routes to market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa6184f9619ada929795d4/1521115532646/Artboard+6.png</image:loc>
      <image:title>Mission-Aligned Partnerships - BUSINESS/CHARITY &amp; SOCIAL ENTERPRISES</image:title>
      <image:caption>Social enterprises have cracked the hardest puzzle - combining revenue and impact in one - but they struggle to go mainstream. We connect them to those organisations with scale looking to launch social enterprise propositions through social enterprise investment, mentoring and acquisition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa61a2f9619ada92979894/1521115559756/senamedbutton-02.png</image:loc>
      <image:title>Mission-Aligned Partnerships - SOCIAL ENTERPRISES</image:title>
      <image:caption>Often social enterprises are unable to achieve economic viability through the normal channels of investment and marketing. We bring social enterprises together to 'fake scale' and pack more of a punch in the market through mission-aligned and asset share social enterprise collectives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa29743652dea8074013659/1520605001165/aruk+logo.png</image:loc>
      <image:title>Mission-Aligned Partnerships - Arthritis Research UK</image:title>
      <image:caption>Devising a strategy for maximising the charity's assets through partnerships to launch market propositions in line with its mission and to diversify revenue streams</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa6191ec212de9ab38d243/1521115546007/businessesnamedbutton-04.png</image:loc>
      <image:title>Mission-Aligned Partnerships - BUSINESS &amp; CHARITY</image:title>
      <image:caption>Customers and employees are demanding more than corporate philanthropy and CSR, they want embedded social purpose. We connect those who can deliver measurable social impact with those with a strong position in the market to research and launch new products and services as joint ventures</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/social-enterprise-collective</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa69dd41920244ff814270/1521117712260/procurementpic.jpg</image:loc>
      <image:title>Flagship Models - Procurement Hub</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa6a7953450a6f4debd726/1521117825811/flagshipmodelsiconbanner-06.png</image:loc>
      <image:title>Flagship Models</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa69b6e2c4830ec14e4fc4/1521117652762/socialent.jpg</image:loc>
      <image:title>Flagship Models - Social Enterprise Workspace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa6a180d9297e80c997d5f/1521117753900/sejv.jpeg</image:loc>
      <image:title>Flagship Models - Social Enterprise Joint Venture Model</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-20</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa55a941920244ff7f16ff/1521112492246/EMBED-32.png</image:loc>
      <image:title>Social Purpose Consultancy</image:title>
      <image:caption>We work hand-in-hand with your team to bring the purpose to life in how you work and key behaviours to attract and retain the best people, and show customers that your purpose is your business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa57fb41920244ff7f5325/1521113091209/consultingiconbanner-05.png</image:loc>
      <image:title>Social Purpose Consultancy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa55b6e2c4830ec14c310a/1521112507081/BlackBox.jpg</image:loc>
      <image:title>Social Purpose Consultancy</image:title>
      <image:caption>We develop new mission aligned partnerships with organisations who have the missing scale, impact expertise or product development capabilities to launch social enterprise propositions in market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa29ab89140b7e46e20fd19/1520605998508/bootstrap+logo.jpeg</image:loc>
      <image:title>Social Purpose Consultancy - Bootstrap Company</image:title>
      <image:caption>NNCo. developed a growth strategy for this market-leading community workspace to grow its revenue and impact through diversifying its services and audiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa29adb0852292620dbe3d4/1520605920050/ctbf_logo.jpg</image:loc>
      <image:title>Social Purpose Consultancy - Film &amp; Television Charity</image:title>
      <image:caption>Developing their strategy for 2020 - how to better serve the needs of their target beneficiaries for the 21st Century, and to leverage their social purpose to diversify revenue</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa529924a694c63a8ad105/1521112315963/DEFINE-28.png</image:loc>
      <image:title>Social Purpose Consultancy</image:title>
      <image:caption>We help you to understand your culture, assets and capabilities, target audiences and competitors to define a social purpose that reflects your ambitions and connects you to a meaning beyond profit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa29aeeec212d3b14c80942/1520605942858/pfp+logo.png</image:loc>
      <image:title>Social Purpose Consultancy - Places for People</image:title>
      <image:caption>Helping to amplify their social purpose DNA to the new customers and partners as the organisation evolved from a housing association to market-leading placemaker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa5598e4966b47162f3579/1521112776848/INFORM-29.png</image:loc>
      <image:title>Social Purpose Consultancy</image:title>
      <image:caption>Through the lens of your social purpose, we develop a social enterprise strategy that brings your purpose to life through a product roadmap that combines revenue and impact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa29acfec212d3b14c80446/1520606188336/</image:loc>
      <image:title>Social Purpose Consultancy - Corke Wallis</image:title>
      <image:caption>Developing their internal strategy for defining a purpose and shaping their services as a brand and strategy consultancy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aaa55c4652deaa4306af3de/1521112524138/SCALE-31.png</image:loc>
      <image:title>Social Purpose Consultancy</image:title>
      <image:caption>We work with mature social enterprises to scale-up their operations through product and service innovation and new partnerships designed to  grow their impact and revenues over time</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/developing-a-social-enterprise-strategy-for-wateraid</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-02</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5a99626224a6942a72ee0da1/1520001634822/WaterAid-in-Support-copy.jpg</image:loc>
      <image:title>Developing a social enterprise strategy for WaterAid</image:title>
      <image:caption>Copyright: WaterAid</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/businesses</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-20</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa277deec212d3b14c3d3f7/1520596963295/greenimage-15.png</image:loc>
      <image:title>Businesses - Partner with impact experts to make it happen</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa182a2c83025fedf71ebaa/1520534251579/pfp+logo.png</image:loc>
      <image:title>Businesses - Places for People</image:title>
      <image:caption>Helping to amplify their social purpose DNA to the new customers and partners as the organisation evolved from a housing association to market-leading placemaker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa1833b71c10bdd94ee9640/1520534336590/cw+logo+small-19.png</image:loc>
      <image:title>Businesses - Corke Wallis</image:title>
      <image:caption>Developing their internal strategy for defining a purpose and shaping their services as a brand and strategy consultancy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa2773953450a267adedc19/1520596804349/greenimage-15.png</image:loc>
      <image:title>Businesses - Define a social purpose</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa27753f9619afb7ed3db79/1520596821104/</image:loc>
      <image:title>Businesses - Embed it into your business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa277b724a694a0649d78b4/1520596921836/</image:loc>
      <image:title>Businesses - Use it to inform product and service innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa2767253450a267adec98d/1520596595897/happybusiness.jpg</image:loc>
      <image:title>Businesses</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa18408f9619ad9aac9e06e/1520534540663/client+logo+banner.png</image:loc>
      <image:title>Businesses</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa27836e4966bb3ff7ebead/1520597047337/</image:loc>
      <image:title>Businesses - Shout about it to your staff and customers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-20</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa27dae8165f526f0fca71a/1520598535673/</image:loc>
      <image:title>Charities - Look at every asset and capability you own</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa27d860852292620d83e66/1520598407697/</image:loc>
      <image:title>Charities - Launch new products and services in market</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa27d79c830253c38ead50b/1520598395936/</image:loc>
      <image:title>Charities - Unlock sustainable sources of income</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa1801ff9619ad9aac8ea10/1520534039379/WaterAid-Logo.jpg</image:loc>
      <image:title>Charities - WaterAid</image:title>
      <image:caption>Developing a social enterprise strategy for the global charity to discover opportunities for partnering with WASH enterprises, share revenue and routes to market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa18059f9619ad9aac8f7c7/1520534004415/aruk+logo.png</image:loc>
      <image:title>Charities - Arthritis Research UK</image:title>
      <image:caption>Devising a strategy for maximising the charity's assets through partnerships to launch market propositions in line with its mission and to diversify revenue streams</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa27b258165f526f0fc65ab/1520597835077/charitypic2.jpg</image:loc>
      <image:title>Charities</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa27d91e4966bb3ff7f4bb8/1520598427035/greenimage-15.png</image:loc>
      <image:title>Charities - Identify product and service partnerships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa180c2085229dea8c8152e/1520534047108/ctbf_logo.jpg</image:loc>
      <image:title>Charities - Film &amp; Television Charity</image:title>
      <image:caption>Developing their strategy for 2020 - how to better serve the needs of their target beneficiaries for the 21st Century, and to leverage their social purpose to diversify revenue</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa1843224a6946185254acc/1520534589139/client+logo+banner.png</image:loc>
      <image:title>Charities</image:title>
    </image:image>
    <image:image>
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      <image:title>Charities - Define the consumer markets you could play in</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.newnormalcollective.com/social-enterprises</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-20</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa282c00d92974ee60594d4/1520599806265/socialent.jpg</image:loc>
      <image:title>Social Enterprises</image:title>
    </image:image>
    <image:image>
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      <image:title>Social Enterprises - Define your ambitions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa2858824a694a0649eeb4e/1520600467611/greenimage-15.png</image:loc>
      <image:title>Social Enterprises - Develop  win-win partnerships</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa285728165f526f0fd79a9/1520600447700/greenimage-15.png</image:loc>
      <image:title>Social Enterprises - Find partners with scale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa28537c830253c38eba12b/1520600390390/greenimage-15.png</image:loc>
      <image:title>Social Enterprises - Understand the market potential</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa17d0d9140b75cb21ba445/1520532763220/bootstrap+image.jpeg</image:loc>
      <image:title>Social Enterprises - Bootstrap Company</image:title>
      <image:caption>NNCo. developed a growth strategy for this market-leading community workspace to grow its revenue and impact through diversifying its services and audiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa1845571c10bdd94eed786/1520534617298/client+logo+banner.png</image:loc>
      <image:title>Social Enterprises</image:title>
    </image:image>
    <image:image>
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      <image:title>Social Enterprises - Good Innovation</image:title>
      <image:caption>Supporting this consultancy as social enterprise experts to help their clients to develop new market propositions to grow revenue and impact</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5a98371f50a54f3dc01a5029/t/5aa285a0e2c4833a7de532be/1520600496815/greenimage-15.png</image:loc>
      <image:title>Social Enterprises - Unlock  step-change growth</image:title>
    </image:image>
  </url>
</urlset>

